Data Scrubbing Software - Database Cleaner

Data Cleansing or Data Scrubbing is an act of identifying and correcting inaccurate data from a database, If your business relies substantially on mailing list to generate new leads then, data scrubbing should be integral to your database management systems.

The two most common problems with data are accuracy and de-duplication. A typo error can create a wrong address or customer name and if the database has not been dynamically updated, it may contain outdated or incorrect information that are no longer valid. Data Duplication refers to the same name and address being included in the database more than once.

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Data Cleansing with Database Cleaner

Data scrubbing becomes critically important for a business that is largely dependent on sales leads generated through bulk mailing activity. Therefore, when purchasing a mailing list or a database from any source, it is important to verify the rate of accuracy of the data being provided. Such databases should be acquired from reliable sources that stand by their product and maintain a commitment to provide you with clean data. There are many fly-by-night operators on the Internet who claim to provide reliable data, but it is important to exercise discretion and buy your mailings lists only from sources with proven credentials.

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Note: Database Cleaner never deletes any information from the source files, all information is kept temporarily in memory.